Creative strategy in advertising [book]
Material type:
TextPublication details: Bost. MA. : Thomson/Wadsworth, 2008Description: xiv, 332 p. : ill. ; 25 cmISBN: - 0495095699
- 9780495095699
- HF 5825 D73C 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5825 D73C 2008 (Browse shelf(Opens below)) | Available | B007101 |
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| HF 5825 น931 แนะนำการเขียนคำโฆษณา การทำงานและการเข้าสู่งาน Copy | HF 5825 น931 แนะนำการเขียนคำโฆษณา การทำงานและการเข้าสู่งาน Copy | HF 5825 B68C 2008 Copywriting / [book] | HF 5825 D73C 2008 Creative strategy in advertising [book] | HF 5825 J48C 1998 Creative strategy in advertising / [book] | HF 5825 J48C 1998 Creative strategy in advertising / [book] | HF 5825 J48C 1998 Creative strategy in advertising / [book] |
Creativity : unexpected but relevant selling messages
Branding " identity and image strategy
Diversity : targeting an ever-changing marketplace
Fact finding : the basis for effective creative work
Strategy : a roao map for the creative team
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