Creative strategy in advertising (Record no. 116757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01743nam a2200397 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071206s2008 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0495095699 |
| Terms of availability | 570 Bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495095699 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | D73C 2008 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 9 (RLIN) | 71773 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bost. MA. : |
| Name of publisher, distributor, etc. | Thomson/Wadsworth, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 332 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. วิทยุกระจายเสียงและวิทยุโทรทัศน์ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. ดิจิทัลอาร์ตส์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creativity : unexpected but relevant selling messages |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Branding " identity and image strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Diversity : targeting an ever-changing marketplace |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fact finding : the basis for effective creative work |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategy : a roao map for the creative team |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING COPY |
| 9 (RLIN) | 44017 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING LAYOUT AND TYPOGRAPHY |
| 9 (RLIN) | 44018 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome |
| 9 (RLIN) | 128456 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.วรัช |
| Publisher | N&P |
| Accession date | 080109/190309 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.อติเทพ |
| Publisher | Leader & Leader |
| Accession date | 081107/201107 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0509 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 1207 |
| ผู้วิเคราะห์รายการ | niparat 1207 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0709 |
| ผู้วิเคราะห์รายการ | took 0709 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 06/12/2007 | 0.00 | HF 5825 D73C 2008 | F057050 | 16/09/2010 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 11/05/2009 | 0.00 | HF 5825 D73C 2008 | F060006 | 29/03/2010 | C.2 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 18/07/2009 | 520.00 | HF 5825 D73C 2008 | B007101 | 20/06/2013 | 10/02/2017 | General Book |