Creative strategy in advertising [book]
Drewniany, Bonnie L.
Creative strategy in advertising [book] - Bost. MA. : Thomson/Wadsworth, 2008 - xiv, 332 p. : ill. ; 25 cm.
Creativity : unexpected but relevant selling messages Branding " identity and image strategy Diversity : targeting an ever-changing marketplace Fact finding : the basis for effective creative work Strategy : a roao map for the creative team
0495095699 570 Bht 9780495095699
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / D73C 2008
Creative strategy in advertising [book] - Bost. MA. : Thomson/Wadsworth, 2008 - xiv, 332 p. : ill. ; 25 cm.
Creativity : unexpected but relevant selling messages Branding " identity and image strategy Diversity : targeting an ever-changing marketplace Fact finding : the basis for effective creative work Strategy : a roao map for the creative team
0495095699 570 Bht 9780495095699
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / D73C 2008