Integrated marketing communicationa in advertising and promotion / Terence A. Shimp [book]

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Material type: Text

TextPublication details: Mason,OH : Thomson South-Western , 2007Edition: 7th edDescription: xx, 629 : Col.ill , 25 cmISBN:

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Contents:

Integrated marketing communications : processes, brand equity, and the marcom environment

The fundamental marcomdecisions : targeting, positioning, objective setting, and budgeting

Advertising management

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 .S54I 2007 (Browse shelf(Opens below))	Available	BG001443

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Integrated marketing communications : processes, brand equity, and the marcom environment

The fundamental marcomdecisions : targeting, positioning, objective setting, and budgeting

Advertising management

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