Integrated marketing communicationa in advertising and promotion / (Record no. 116656)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01508nam a2200337 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071129s2007 ohu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324408089 |
| Terms of availability | 1990 Bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324408080 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | S54I 2007 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 70598 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communicationa in advertising and promotion / |
| Statement of responsibility, etc. | Terence A. Shimp |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason,OH : |
| Name of publisher, distributor, etc. | Thomson South-Western , |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 629 : |
| Other physical details | Col.ill , |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. วิทยุกระจายเสียงและวิทยุโทรทัศน์ |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Integrated marketing communications : processes, brand equity, and the marcom environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The fundamental marcomdecisions : targeting, positioning, objective setting, and budgeting |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 9 (RLIN) | 48624 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.อิทธิพล |
| Publisher | ซีบุ๊คส์ |
| Accession date | 121109/241209 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิตวิทยาลัย |
| Publisher | Thomson South-Western |
| Accession date | 071130 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0110 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Donlaya 1107 |
| ผู้วิเคราะห์รายการ | Donlaya 1107 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 21/01/2010 | 1990.00 | HF 5823 S54I 2007 | F060684 | 07/01/2011 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 30/11/2007 | 0.00 | HF 5823 .S54I 2007 | BG001443 | 30/11/2007 | 10/02/2017 | General Book |