Integrated marketing communicationa in advertising and promotion / [book]
Shimp, Terence A.
Integrated marketing communicationa in advertising and promotion / [book] Terence A. Shimp - 7th ed. - Mason,OH : Thomson South-Western , 2007 - xx, 629 : Col.ill , 25 cm.
Integrated marketing communications : processes, brand equity, and the marcom environment The fundamental marcomdecisions : targeting, positioning, objective setting, and budgeting Advertising management
9780324408089 1990 Bht 0324408080
ADVERTISING
COMMUNICATION IN MARKETING
HF 5823 / S54I 2007
Integrated marketing communicationa in advertising and promotion / [book] Terence A. Shimp - 7th ed. - Mason,OH : Thomson South-Western , 2007 - xx, 629 : Col.ill , 25 cm.
Integrated marketing communications : processes, brand equity, and the marcom environment The fundamental marcomdecisions : targeting, positioning, objective setting, and budgeting Advertising management
9780324408089 1990 Bht 0324408080
ADVERTISING
COMMUNICATION IN MARKETING
HF 5823 / S54I 2007