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Marketing essentials
Material type:
TextPublication details: Mason, OH.: Thomson/South-Western, 2007Edition: 5th edDescription: xxiii, 544 p : illISBN: - 0324366078
- HF 5415 M32M 2007
Contents:
Part 1. The world of marketing--Part 2. Analyzing marketing opportunities--Part 3. Product and distribution decisions--Part 4. Promotion and pricing decisions
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415 M32M 2007 (Browse shelf(Opens below)) | Available | B006129 |
Total holds: 0
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| HF 5415 M32A 1994 Applications in basic marketing : clippings from t | HF 5415 M32A 1994 Applications in basic marketing : clippings from t | HF 5415 M32E 1991 Essentials of marketing | HF 5415 M32M 2007 Marketing essentials | HF 5415 M33R 2002 Retail marketing | HF 5415 M37 1999 marketing book | HF 5415 M37M 1987 Marketing : principles and strategy |
Includes glossary and index
Part 1. The world of marketing--Part 2. Analyzing marketing opportunities--Part 3. Product and distribution decisions--Part 4. Promotion and pricing decisions
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