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Marketing essentials

McDaniel, Carl

Marketing essentials - 5th ed. - Mason, OH.: Thomson/South-Western, 2007 - xxiii, 544 p : ill

Includes glossary and index

Part 1. The world of marketing--Part 2. Analyzing marketing opportunities--Part 3. Product and distribution decisions--Part 4. Promotion and pricing decisions

ISBN: 0324366078 1830 bht

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF 5415 / M32M 2007

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