Marketing essentials

By:

McDaniel, Carl

Contributor(s):

Material type: Text

TextPublication details: Mason, OH.: Thomson/South-Western, 2007Edition: 5th edDescription: xxiii, 544 p : illISBN:

0324366078

Subject(s):

LOC classification:

HF 5415 M32M 2007

Contents:

Part 1. The world of marketing--Part 2. Analyzing marketing opportunities--Part 3. Product and distribution decisions--Part 4. Promotion and pricing decisions

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	HF 5415 M32M 2007 (Browse shelf(Opens below))	Available	B006129

Total holds: 0

Includes glossary and index

Part 1. The world of marketing--Part 2. Analyzing marketing opportunities--Part 3. Product and distribution decisions--Part 4. Promotion and pricing decisions

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