Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee [book]

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Material type: Text

TextPublication details: Harlow, England : Financial Times/Prentice Hall, 2005Edition: 4th edDescription: xx, 573 p ; 25 cmISBN:

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Contents:

The clutural variable in international marketing

The integration of local consumption in a global marketing environment

Marketing decisions for the intercultural environment

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 1416 U85M 2005 (Browse shelf(Opens below))	Available	F061617
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 1416 U85M 2005 (Browse shelf(Opens below))	Available	BG001384

Total holds: 0

Includes index

The clutural variable in international marketing

The integration of local consumption in a global marketing environment

Marketing decisions for the intercultural environment

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