Marketing across cultures / (Record no. 105875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01648nam a22003614a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061111s2005 enkm b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273685295 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | U85M 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Usunier, Jean-Claude. |
| 9 (RLIN) | 129299 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing across cultures / |
| Statement of responsibility, etc. | Jean-Claude Usunier, Julie Anne Lee |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Financial Times/Prentice Hall, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 573 p ; |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การประชาสัมพันธ์ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The clutural variable in international marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The integration of local consumption in a global marketing environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing decisions for the intercultural environment |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| General subdivision | SCOCIAL ASPECTS. |
| 9 (RLIN) | 71011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNATIONAL BUSINESS ENTERPRISES |
| General subdivision | SOCIAL ASPECTS. |
| 9 (RLIN) | 54585 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERCULTURAL COMMUNICATION. |
| 9 (RLIN) | 47399 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Julie, |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 129301 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.วิรัชญ์ |
| Publisher | ลีดเดอร์ |
| Accession date | 210411/240511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | benz 1106 |
| ผู้วิเคราะห์รายการ | benz 1106 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 07/09/2011 | 1160.00 | HF 1416 U85M 2005 | F061617 | 29/06/2022 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 11/11/2006 | 0.00 | HF 1416 U85M 2005 | PF001467 | 12/11/2006 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 03/04/2007 | 0.00 | HF 1416 U85M 2005 | BG001384 | 03/04/2007 | 10/02/2017 | General Book |