Marketing across cultures / [book]
Usunier, Jean-Claude.
Marketing across cultures / [book] Jean-Claude Usunier, Julie Anne Lee - 4th ed. - Harlow, England : Financial Times/Prentice Hall, 2005 - xx, 573 p ; 25 cm.
Includes index
The clutural variable in international marketing The integration of local consumption in a global marketing environment Marketing decisions for the intercultural environment
0273685295 (alk. paper)
EXPORT MARKETING--SCOCIAL ASPECTS.
INTERNATIONAL BUSINESS ENTERPRISES--SOCIAL ASPECTS.
INTERCULTURAL COMMUNICATION.
HF 1416 / U85M 2005
Marketing across cultures / [book] Jean-Claude Usunier, Julie Anne Lee - 4th ed. - Harlow, England : Financial Times/Prentice Hall, 2005 - xx, 573 p ; 25 cm.
Includes index
The clutural variable in international marketing The integration of local consumption in a global marketing environment Marketing decisions for the intercultural environment
0273685295 (alk. paper)
EXPORT MARKETING--SCOCIAL ASPECTS.
INTERNATIONAL BUSINESS ENTERPRISES--SOCIAL ASPECTS.
INTERCULTURAL COMMUNICATION.
HF 1416 / U85M 2005