Advertising and promotion : communicating brands / Chris Hackley [book]
Material type:
TextPublication details: London : SAGE Publications, 2005Description: 264 p. ; 24 cmISBN: - 0761941541
- 0761941533
- HF 6161.B4 H32A 2005
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 6161.B4 H32A 2005 (Browse shelf(Opens below)) | Available | F061616 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 6161.B4 H32A 2005 (Browse shelf(Opens below)) | Available | B005815 |
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Includes bibliographical references and index
Introducing advertising and promotion
Theorizing advertising and promotion
Advertising and promotions's role in in brand marketing
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