Advertising and promotion : [book] communicating brands /
Hackley, Chris
Advertising and promotion : communicating brands / [book] Chris Hackley - London : SAGE Publications, 2005 - 264 p. ; 24 cm.
Includes bibliographical references and index
Introducing advertising and promotion Theorizing advertising and promotion Advertising and promotions's role in in brand marketing
0761941541 2067 Bht 0761941533
ADVERTISING
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS
HF 6161.B4 / H32A 2005
Advertising and promotion : communicating brands / [book] Chris Hackley - London : SAGE Publications, 2005 - 264 p. ; 24 cm.
Includes bibliographical references and index
Introducing advertising and promotion Theorizing advertising and promotion Advertising and promotions's role in in brand marketing
0761941541 2067 Bht 0761941533
ADVERTISING
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS
HF 6161.B4 / H32A 2005
