Advertising and promotion : (Record no. 104034)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01232nam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060921s2005 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761941541 |
| Terms of availability | 2067 Bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761941533 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 6161.B4 |
| Item number | H32A 2005 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Chris |
| 9 (RLIN) | 126967 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | communicating brands / |
| Statement of responsibility, etc. | Chris Hackley |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 p. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducing advertising and promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Theorizing advertising and promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising and promotions's role in in brand marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION |
| 9 (RLIN) | 43068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| 9 (RLIN) | 55933 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.วรัชญ์ |
| Publisher | ลีดเดอร์ |
| Accession date | 210411/240511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 07/09/2011 | 2000.00 | HF 6161.B4 H32A 2005 | F061616 | 21/09/2012 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 21/09/2006 | 2067.00 | HF 6161.B4 H32A 2005 | B005815 | 21/09/2006 | 10/02/2017 | General Book |