Asian competitors : (Record no. 197283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01233nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1077592633 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230216151555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200309b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018054782 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789813275461 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12.A8 |
| Item number | K67A 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip R. |
| 9 (RLIN) | 234661 |
| 245 10 - TITLE STATEMENT | |
| Title | Asian competitors : |
| Remainder of title | marketing for competitiveness in the age of digital consumers / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Den Huan Hooi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | World Scientific Publishing Co. Pte. Ltd., |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 325 pages ; |
| Dimensions | 24 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing is transforming |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketng is creating |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| 9 (RLIN) | 57959 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| Geographic subdivision | ASIA |
| Form subdivision | CASE STUDIES |
| 9 (RLIN) | 236955 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| Relator term | author |
| 9 (RLIN) | 215153 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hooi, Den Huan, |
| Relator term | author |
| 9 (RLIN) | 156806 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.อภิชญา พิภวากร คณะบริหารธุรกิจ งาน SPU Book Fair 2019 |
| Publisher | ร้าน I Books |
| Accession date | 040320 |
| Barcode | F068060 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Jim 0320 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 09/03/2020 | 2990.00 | HF 5415.12.A8 K67A 2019 | F068060 | 22/02/2023 | 09/03/2020 | General Book |