Asian competitors : marketing for competitiveness in the age of digital consumers /
Kotler, Philip R.
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Den Huan Hooi - Singapore : World Scientific Publishing Co. Pte. Ltd., 2019 - xvi, 325 pages ; 24 cm
Includes bibliographical references and index
Marketing is transforming Marketng is creating
9789813275461
2018054782
MARKETING--ASIA
INTERNET MARKETING--ASIA--CASE STUDIES
HF 5415.12.A8 / K67A 2019
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Den Huan Hooi - Singapore : World Scientific Publishing Co. Pte. Ltd., 2019 - xvi, 325 pages ; 24 cm
Includes bibliographical references and index
Marketing is transforming Marketng is creating
9789813275461
2018054782
MARKETING--ASIA
INTERNET MARKETING--ASIA--CASE STUDIES
HF 5415.12.A8 / K67A 2019
