Marketing management : an asian perspective [book]

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Material type: Text

TextPublication details: Singapore : Prentice-Hall, 2003Edition: 3rd edDescription: xxvi, 771 p. : ill. ; 25 cmISBN:

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Contents:

Understanding marketing management

Analyzing marketing opportunities

Developing market strategies

Shaping the market offering

Managing and delivering marketing programs

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2003 (Browse shelf(Opens below))	C.1	Available	BG001738
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2003 (Browse shelf(Opens below))	C.2	Available	BG001739
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2003 (Browse shelf(Opens below))		Available	F057900

Total holds: 0

Includes index

Understanding marketing management

Analyzing marketing opportunities

Developing market strategies

Shaping the market offering

Managing and delivering marketing programs

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