Marketing management : [book] an asian perspective
Kotler, Philip
Marketing management : an asian perspective [book] - 3rd ed. - Singapore : Prentice-Hall, 2003 - xxvi, 771 p. : ill. ; 25 cm.
Includes index
Understanding marketing management Analyzing marketing opportunities Developing market strategies Shaping the market offering Managing and delivering marketing programs
0131001353 771 Bht (บริจาค)
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--ASIA
HF 5415.13 / K67M 2003
Marketing management : an asian perspective [book] - 3rd ed. - Singapore : Prentice-Hall, 2003 - xxvi, 771 p. : ill. ; 25 cm.
Includes index
Understanding marketing management Analyzing marketing opportunities Developing market strategies Shaping the market offering Managing and delivering marketing programs
0131001353 771 Bht (บริจาค)
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--ASIA
HF 5415.13 / K67M 2003