Marketing management : (Record no. 50909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02188nam a2200457 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080721s2003 si eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131001353 |
| Terms of availability | 771 Bht (บริจาค) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | K67M 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an asian perspective |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 771 p. : |
| Other physical details | ill. ; 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Analyzing marketing opportunities |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing market strategies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Shaping the market offering |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing and delivering marketing programs |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 57989 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoon Ang, Swee |
| 9 (RLIN) | 150630 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 0109 |
| ผู้วิเคราะห์รายการ | ทรงพล 0109 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/10/2008 | 0.00 | HF 5415.13 K67M 2003 | E103934 | 13/03/2013 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/01/2009 | 0.00 | HF 5415.13 K67M 2003 | PF000245 | 08/02/2009 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 28/01/2009 | 0.00 | HF 5415.13 K67M 2003 | PF000408 | 10/02/2009 | 10/02/2017 | General Book | C. 2 | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 26/01/2012 | 0.00 | HF 5415.13 K67M 2003 | BG001738 | 26/01/2012 | 10/02/2017 | General Book | C.1 | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 26/01/2012 | 0.00 | HF 5415.13 K67M 2003 | BG001739 | 26/01/2012 | 10/02/2017 | General Book | C.2 | |||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 21/07/2008 | 770.00 | HF 5415.13 K67M 2003 | F057900 | 19/03/2013 | 10/02/2017 | General Book |