Unlocking the customer value chain : How decoupling drives consumer disruption / Thales S. Teixeira & Greg Piechota
Material type:
TextPublication details: New York : Currency, 2019Description: 336 p. : ill. ; 24 cmISBN: - 9781524763084
- HF 5415.5 T44U 2019
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.5 T44U 2019 (Browse shelf(Opens below)) | Available | B009186 |
PART I: The New Reclity of Markets : The Discovery Journey p.11-34 -- What's Really Disrupting Your Business? p.35-62 -- Broken by The Customer p.63-89 -- How To Engineer Decoupling p.90-116
PART II: Responding to Decoupling : Avenues of Response p.117-147 -- Assessing Risk and Deciding to Respond p.148-179
PART III: Building Disruptive Businesses : Acquiring Your First One Thousand Customers p.180-203 -- Going From One Thousand To One Million Customers p.204-221 -- Reclaiming Lost Customers p.222-245 -- Spotting The next Wave of Disruption p.246-272
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