Marketing : the basics / Karl Moore, Niketh Pareek [book]
Material type:
TextPublication details: London : Routledge, 2006Description: vi, 220 pISBN: - 0415380790
- HF 5415.13 M66M 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 M66M 2006 (Browse shelf(Opens below)) | Available | F060517 |
Includes glossary and index
What is marketing management
Maketing as a corporate function
Product and placement
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