Marketing : [book] the basics /
Moore, Karl, 1955-
Marketing : the basics / [book] Karl Moore, Niketh Pareek - London : Routledge, 2006 - vi, 220 p.
Includes glossary and index
What is marketing management Maketing as a corporate function Product and placement
0415380790 746 Bht
MARKETING--MANAGEMENT
MARKETING RESEARCH
CONSUMER BEHAVIOR--RESEARCH
EXPORT MARKETING--MANAGEMENT
HF 5415.13 / M66M 2006
Marketing : the basics / [book] Karl Moore, Niketh Pareek - London : Routledge, 2006 - vi, 220 p.
Includes glossary and index
What is marketing management Maketing as a corporate function Product and placement
0415380790 746 Bht
MARKETING--MANAGEMENT
MARKETING RESEARCH
CONSUMER BEHAVIOR--RESEARCH
EXPORT MARKETING--MANAGEMENT
HF 5415.13 / M66M 2006