Marketing : (Record no. 139135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01153nam a2200325 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170719130209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091112s2006 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415380790 |
| Terms of availability | 746 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | M66M 2006 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moore, Karl, |
| Dates associated with a name | 1955- |
| 9 (RLIN) | 166916 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | the basics / |
| Statement of responsibility, etc. | Karl Moore, Niketh Pareek |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 220 p. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is marketing management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Maketing as a corporate function |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product and placement |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| General subdivision | RESEARCH |
| 9 (RLIN) | 166917 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 38727 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pareek, Niketh |
| 9 (RLIN) | 166918 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.ชลดา |
| Publisher | คิโนะคูนิยะ |
| Accession date | 080609/210909 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 1109 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 12/11/2009 | 746.00 | HF 5415.13 M66M 2006 | F060517 | 07/11/2024 | 10/02/2017 | General Book |