The open brand : when push comes to pull in a web-made world / Kelly Mooney and Nita Rollins [book]

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Material type: Text

TextPublication details: Berkeley, Calif : New Riders, 2008Notes: Includes indexDescription: 204 p. : ill ; 18 cmISBN:

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Contents:

Part l : The future of brands is open

Part ll : The rise of the icitizen

Part lll : Inside the open brand

Part lV : Getting to open

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.1255 M66O 2008 (Browse shelf(Opens below))	Available	B006953

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Includes index

Part l : The future of brands is open

Part ll : The rise of the icitizen

Part lll : Inside the open brand

Part lV : Getting to open

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