The open brand : when push comes to pull in a web-made world / (Record no. 134874)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01056nam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210205537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090724s2008 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780321544230 |
| Terms of availability | 850 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | M66O 2008 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooney, Kelly |
| 9 (RLIN) | 162630 |
| 245 14 - TITLE STATEMENT | |
| Title | The open brand : when push comes to pull in a web-made world / |
| Statement of responsibility, etc. | Kelly Mooney and Nita Rollins |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkeley, Calif : |
| Name of publisher, distributor, etc. | New Riders, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 204 p. : |
| Other physical details | ill ; |
| Dimensions | 18 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part l : The future of brands is open |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part ll : The rise of the icitizen |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part lll : Inside the open brand |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part lV : Getting to open |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRADEMARKS |
| General subdivision | DESIGN |
| 9 (RLIN) | 84872 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | WEB SITES |
| General subdivision | DESIGN |
| 9 (RLIN) | 47617 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rollins, Nita |
| 9 (RLIN) | 162631 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0709 |
| ผู้วิเคราะห์รายการ | took 0709 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 24/07/2009 | 850.00 | HF 5415.1255 M66O 2008 | B006953 | 25/07/2013 | 10/02/2017 | General Book |