The open brand : when push comes to pull in a web-made world / [book]
Mooney, Kelly
The open brand : when push comes to pull in a web-made world / [book] Kelly Mooney and Nita Rollins - Berkeley, Calif : New Riders, 2008 - 204 p. : ill ; 18 cm.
Includes index
Part l : The future of brands is open Part ll : The rise of the icitizen Part lll : Inside the open brand Part lV : Getting to open
9780321544230 850 Bht.
BRANDING (MARKETING)
TRADEMARKS--DESIGN
WEB SITES--DESIGN
HF 5415.1255 / M66O 2008
The open brand : when push comes to pull in a web-made world / [book] Kelly Mooney and Nita Rollins - Berkeley, Calif : New Riders, 2008 - 204 p. : ill ; 18 cm.
Includes index
Part l : The future of brands is open Part ll : The rise of the icitizen Part lll : Inside the open brand Part lV : Getting to open
9780321544230 850 Bht.
BRANDING (MARKETING)
TRADEMARKS--DESIGN
WEB SITES--DESIGN
HF 5415.1255 / M66O 2008