Customer loyalty and supply chain management : business-to-business customer loyalty analysis / Ivan Russo and Ilenia Confente.
Material type:
TextSeries: Routledge studies in business organizations and networksPublication details: New York : Routledge, 2018Edition: First EditionDescription: xvi, 125 pages : 24 cmISBN: - 9781138060845 (hardback)
- HF 5415.525 R87C 2018
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.525 R87C 2018 (Browse shelf(Opens below)) | Available | F067755 |
Includes bibliographical references and index.
Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.
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