Customer loyalty and supply chain management : business-to-business customer loyalty analysis /
Russo, Ivan, 1978-
Customer loyalty and supply chain management : business-to-business customer loyalty analysis / Ivan Russo and Ilenia Confente. - First Edition. - New York : Routledge, 2018 - xvi, 125 pages : 24 cm. - Routledge studies in business organizations and networks .
Includes bibliographical references and index.
Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.
9781138060845 (hardback)
2017018038
CUSTOMER LOYALTY
BUSINESS LOGISTICS
INDUSTRIAL MARKETING
HF 5415.525 / R87C 2018
Customer loyalty and supply chain management : business-to-business customer loyalty analysis / Ivan Russo and Ilenia Confente. - First Edition. - New York : Routledge, 2018 - xvi, 125 pages : 24 cm. - Routledge studies in business organizations and networks .
Includes bibliographical references and index.
Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.
9781138060845 (hardback)
2017018038
CUSTOMER LOYALTY
BUSINESS LOGISTICS
INDUSTRIAL MARKETING
HF 5415.525 / R87C 2018