Travel marketing, tourism economics and the airline product : an introduction to theory and practice / Mark Anthony Camilleri [electronic resource]
Material type:
Computer filePublication details: Cham, Switzerland : Springer, 2018Description: 1 online resource (xxiv, 213 pages) : illustrationsISBN: - 9783319498492 (E-book)
- G155.A1 C35T 2018
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
|
SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | G155.A1 C265 2018 (Browse shelf(Opens below)) | Available | 9783319498492 |
An Introduction to Travel Marketing -- The Tourism Industry: An Overview -- The Marketing Environment --
-- Integrated Marketing Communications -- Strategic Planning and the Marketing Effectiveness Audit -- Tourism Economics -- The Airline Product -- Tourism Supply and Demand -- The Airline Product -- Airline Schedules Planning and Route Development -- Aircraft Operating Costs and Profitability
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