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Camilleri, Mark Anthony, 1976-

Travel marketing, tourism economics and the airline product : an introduction to theory and practice / [electronic resource] Mark Anthony Camilleri - Cham, Switzerland : Springer, 2018 - 1 online resource (xxiv, 213 pages) : illustrations

An Introduction to Travel Marketing -- The Tourism Industry: An Overview -- The Marketing Environment --
-- Integrated Marketing Communications -- Strategic Planning and the Marketing Effectiveness Audit -- Tourism Economics -- The Airline Product -- Tourism Supply and Demand -- The Airline Product -- Airline Schedules Planning and Route Development -- Aircraft Operating Costs and Profitability

Available to OhioLINK libraries

ISBN: 9783319498492 (E-book)

Subjects--Topical Terms:
TOURISM--MARKETING
TOURISM
AIRLINES--MANAGEMENT

LC Class. No.: G155.A1 / C35T 2018