How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. [book]

By:

Hiebing, Roman G

Contributor(s):

Cooper, Scott W

Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1997Edition: 2nd edDescription: xxxiv, 510 p. ; 29 cmISBN:

0844232025

Subject(s):

LOC classification:

HF 5415.13 H53H 1997

Contents:

The business review--How to prepare a business review--Sales objectives--Target markets and marketing objectives--Positionsing--Marketing strategies--Communication golas

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 H53H 1997 (Browse shelf(Opens below))	Available	B004337

Total holds: 0

Includes appendix and index.

The business review--How to prepare a business review--Sales objectives--Target markets and marketing objectives--Positionsing--Marketing strategies--Communication golas

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