How to write a successful marketing plan : [book] a disciplined and comprehensive approach /
Hiebing, Roman G.
How to write a successful marketing plan : a disciplined and comprehensive approach / [book] Roman G. Hiebing, Scott W. Cooper. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1997 - xxxiv, 510 p. ; 29 cm.
Includes appendix and index.
The business review--How to prepare a business review--Sales objectives--Target markets and marketing objectives--Positionsing--Marketing strategies--Communication golas
0844232025 510 Bht
MARKETING--MANAGEMENT--HANDBOOKS, MANUALS, ETC
BUSINESS PLANNING--HANDBOOK, MANUALS, ETC.
HF 5415.13 / H53H 1997
How to write a successful marketing plan : a disciplined and comprehensive approach / [book] Roman G. Hiebing, Scott W. Cooper. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1997 - xxxiv, 510 p. ; 29 cm.
Includes appendix and index.
The business review--How to prepare a business review--Sales objectives--Target markets and marketing objectives--Positionsing--Marketing strategies--Communication golas
0844232025 510 Bht
MARKETING--MANAGEMENT--HANDBOOKS, MANUALS, ETC
BUSINESS PLANNING--HANDBOOK, MANUALS, ETC.
HF 5415.13 / H53H 1997