Planning media : strategy and imagination / William J. Donnelly.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1996Description: xvi, 333 p. : ill., map ; 25 cmISBN:

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Contents:

Basic concepts and skills--Initial planning process--Strategy development--Tactical planning and execution

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	P 95.815 D66P 1996 (Browse shelf(Opens below))	Available	B000945
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	P 95.815 D66P 1996 (Browse shelf(Opens below))	Available	B000946
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	P 95.815 D66P 1996 (Browse shelf(Opens below))	Available	E102530

Total holds: 0

Includes glossary and index

Basic concepts and skills--Initial planning process--Strategy development--Tactical planning and execution

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