Planning media : (Record no. 94148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01704pam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051013s1996 njuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135678358 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 95.815 |
| Item number | D66P 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, William J. |
| 9 (RLIN) | 69855 |
| 245 10 - TITLE STATEMENT | |
| Title | Planning media : |
| Remainder of title | strategy and imagination / |
| Statement of responsibility, etc. | William J. Donnelly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 333 p. : |
| Other physical details | ill., map ; |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Basic concepts and skills--Initial planning process--Strategy development--Tactical planning and execution |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MASS MEDIA |
| General subdivision | PLANNING. |
| 9 (RLIN) | 69856 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | PLANNING. |
| 9 (RLIN) | 114322 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | งานบริการ |
| Accession date | 150607 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0607 |
| ผู้วิเคราะห์รายการ | nip 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | 30/06/2004 | 333.00 | P 95.815 D66P 1996 | F047639 | 16/03/2013 | C.1 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | 30/06/2004 | 333.00 | P 95.815 D66P 1996 | F047640 | 16/03/2013 | C.2 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | 18/06/2007 | 333.00 | P 95.815 D66P 1996 | F056514 | 16/03/2013 | C.3 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | P 95.815 D66P 1996 | B000945 | 01/07/2004 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | P 95.815 D66P 1996 | B000946 | 05/10/2007 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 13/10/2005 | 0.00 | P 95.815 D66P 1996 | E102530 | 16/03/2013 | 10/02/2017 | General Book |