The global business environment : meeting the challenges / Janet Morrison.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2011Edition: 3rd editionDescription: xxx, 486 pages : illustrations ; 25 cmISBN: - 9780230210257
- HF 1359 M67G 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1359 M67G 2011 (Browse shelf(Opens below)) | Available | F068806 |
Includes bibliographical references and indexes.
Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility
"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"-- Provided by publisher.
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