The global business environment : meeting the challenges /
Morrison, Janet
The global business environment : meeting the challenges / Janet Morrison. - 3rd edition - New York : Palgrave Macmillan, 2011 - xxx, 486 pages : illustrations ; 25 cm
Includes bibliographical references and indexes.
Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility
"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"--
9780230210257
INTERNATIONAL ECONOMIC RELATIONS
INTERNATIONAL BUSINESS ENTERPRISES
INTERNATIONAL TRADE
GLOBALIZATION--ECONOMIC ASPECTS
HF 1359 / M67G 2011
The global business environment : meeting the challenges / Janet Morrison. - 3rd edition - New York : Palgrave Macmillan, 2011 - xxx, 486 pages : illustrations ; 25 cm
Includes bibliographical references and indexes.
Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility
"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"--
9780230210257
INTERNATIONAL ECONOMIC RELATIONS
INTERNATIONAL BUSINESS ENTERPRISES
INTERNATIONAL TRADE
GLOBALIZATION--ECONOMIC ASPECTS
HF 1359 / M67G 2011