Designing brand identity : an essential guide for the entire branding team / Alina Wheeler

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Material type: Text

TextPublication details: Hoboken, New Jersey : Wiley, 2017Edition: Fifth editionDescription: xi, 324 pages : illustrations ; 29 cmISBN:

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Contents:

ฺBrand basics -- Brand dynamics -- Process basics -- Creating touchpoints -- Case studies -- Front matter -- Back matter

List(s) this item appears in: BK-หนังสือจัดซื้อโดยคณะดิจิทัลมีเดีย สาขาการออกแบบอินเทอร์แอคทีฟและเกม

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Notes	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 4: General Shelves (ENGLISH): N, Q-T	HD 69.B7 W43D 2018 (Browse shelf(Opens below))	Available	หนังสือหลักสูตรผลิตบัณฑิตพันธุ์ใหม่ ให้บริการที่ชั้น 4	F068553

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Includes bibliographical references (pages 310-311) and index.

ฺBrand basics -- Brand dynamics -- Process basics -- Creating touchpoints -- Case studies -- Front matter -- Back matter

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