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Designing brand identity : an essential guide for the entire branding team /

Wheeler, Alina

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler - Fifth edition. - Hoboken, New Jersey : Wiley, 2017 - xi, 324 pages : illustrations ; 29 cm

Includes bibliographical references (pages 310-311) and index.

ฺBrand basics -- Brand dynamics -- Process basics -- Creating touchpoints -- Case studies -- Front matter -- Back matter

ISBN: 9781118980828

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRANDING (MARKETING)
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS

LC Class. No.: HD 69.B7 / W43D 2018

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