Strategic management and competitive advantage: Concepts / Jay B. Barney and William S. Hesterly

By:

Barney, Jay B

Contributor(s):

Hesterly, William S [Co-author]

Material type: Text

TextPublication details: Harlow, United Kingdom : Pearson, 2020Edition: 6th edDescription: 390 p. : ill. ; 26 cmISBN:

9781292266954

Other title:

Strategic management

Subject(s):

LOC classification:

HD 30.28 B37S 2020

Contents:

Part 1 The tools of strategic analysis -- Chapter 1 What is strategy and the strategic management process? page 24-47 -- Chapter 2 Evaluating a firm's external environment page 48-83 -- Chapter 3 Evaluating a firm's internal capabilities page 84-116

Part 2 Business level strategies -- Chapter 4 Cost leadership page 118-145 -- Chapter 5 Product differentiation page 146-175 -- Chapter 6 Flexibility and real option page 176-199 -- Chapter 7 Collusion page 200-222

Part 3 Corporate strategies -- Chapter 8 Vertical integration page 224-249 -- Chapter 9 Corporate diversification page 250-277 -- Chapter 10 Organizing to implement corporate diversification page 278-303 -- Chapter 11 Strategic alliances page 304-329 -- Chapter 12 Mergers and acquisitions page 330-359

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 30.28 B37S 2020 (Browse shelf(Opens below))	Available	B009150

Total holds: 0

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