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Barney, Jay B.

Strategic management and competitive advantage: Concepts / Strategic management Jay B. Barney and William S. Hesterly - 6th ed. - Harlow, United Kingdom : Pearson, 2020 - 390 p. : ill. ; 26 cm.

Part 1 The tools of strategic analysis -- Chapter 1 What is strategy and the strategic management process? page 24-47 -- Chapter 2 Evaluating a firm's external environment page 48-83 -- Chapter 3 Evaluating a firm's internal capabilities page 84-116 Part 2 Business level strategies -- Chapter 4 Cost leadership page 118-145 -- Chapter 5 Product differentiation page 146-175 -- Chapter 6 Flexibility and real option page 176-199 -- Chapter 7 Collusion page 200-222 Part 3 Corporate strategies -- Chapter 8 Vertical integration page 224-249 -- Chapter 9 Corporate diversification page 250-277 -- Chapter 10 Organizing to implement corporate diversification page 278-303 -- Chapter 11 Strategic alliances page 304-329 -- Chapter 12 Mergers and acquisitions page 330-359

ISBN: 9781292266954 1,125

Subjects--Topical Terms:
STRATEGIC PLANNING
BUSINESS PLANNING
INDUSTRIAL MANAGEMENT
STRATEGIC PLANNING--CASE STUDIES
MANAGEMENT

LC Class. No.: HD 30.28 / B37S 2020