Marketing and managing tourism destinations / Alastair M. Morrison [book]
Material type:
TextPublication details: New York : Routledge, 2013Notes: New York : Routledge, 2013Description: xxxiii, 596 p. : ill. ; 25 cmISBN: - 9780415672504
- G 155.A1 M67M 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | G 155.A1 M67M 2013 (Browse shelf(Opens below)) | Available | F066495 |
New York : Routledge, 2013
Includes idnex
Introduction to destination management and marketing concepts and roles
Destination communications and promotion
Destination markets
The future of destination managemnet and marketing
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