Marketing and managing tourism destinations / [book]
Morrison, Alastair M.
Marketing and managing tourism destinations / [book] Alastair M. Morrison - New York : Routledge, 2013 - xxxiii, 596 p. : ill. ; 25 cm.
New York : Routledge, 2013
Includes idnex
Introduction to destination management and marketing concepts and roles Destination communications and promotion Destination markets The future of destination managemnet and marketing
9780415672504 2494 Bht.
TOURISM--MARKETING
TOURISM--MANAGEMENT
G 155.A1 / M67M 2013
Marketing and managing tourism destinations / [book] Alastair M. Morrison - New York : Routledge, 2013 - xxxiii, 596 p. : ill. ; 25 cm.
New York : Routledge, 2013
Includes idnex
Introduction to destination management and marketing concepts and roles Destination communications and promotion Destination markets The future of destination managemnet and marketing
9780415672504 2494 Bht.
TOURISM--MARKETING
TOURISM--MANAGEMENT
G 155.A1 / M67M 2013
