Strategic social marketing / Jeff French & Ross Gordon, author
Material type:
TextPublication details: London : SAGE Publications Ltd, 2015Description: xvii, 429 p. ; 23 cmISBN: - 9781446248621
- HF 5414 F73S 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5414 F73S 2015 (Browse shelf(Opens below)) | Available | B008790 |
The importance of social marketing for social policy page 3-18 - - The nature of social marketing page 19-52 - - Marketing social good page 53-82 - - The social marketing mix page 83-124 - - Strategic social marketing page 125-148 - - Creating value in social marketing page 149-180 - - Systems thinking and social marketing page 181-208 - - Using theory in social marketing page 209-256 - - Research approaches in social marketing page 257-278 - - Research methods in social marketing page 279-310 - - Social marketing and social programme design page 311-344 - - planning social marketing interventions page 345-369 - - Embedding social marketing within social programmes page 369-392 - - Critical social marketing page 393-418 - - Afterword page 419-420
Part II : WHAT?
Part III : HOW?
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