Strategic social marketing /
French, Jeff
Strategic social marketing / Jeff French & Ross Gordon, author - London : SAGE Publications Ltd, 2015 - xvii, 429 p. ; 23 cm.
The importance of social marketing for social policy page 3-18 - - The nature of social marketing page 19-52 - - Marketing social good page 53-82 - - The social marketing mix page 83-124 - - Strategic social marketing page 125-148 - - Creating value in social marketing page 149-180 - - Systems thinking and social marketing page 181-208 - - Using theory in social marketing page 209-256 - - Research approaches in social marketing page 257-278 - - Research methods in social marketing page 279-310 - - Social marketing and social programme design page 311-344 - - planning social marketing interventions page 345-369 - - Embedding social marketing within social programmes page 369-392 - - Critical social marketing page 393-418 - - Afterword page 419-420 Part II : WHAT? Part III : HOW?
9781446248621 3000
SOCIAL MARKETING
HF 5414 / F73S 2015
Strategic social marketing / Jeff French & Ross Gordon, author - London : SAGE Publications Ltd, 2015 - xvii, 429 p. ; 23 cm.
The importance of social marketing for social policy page 3-18 - - The nature of social marketing page 19-52 - - Marketing social good page 53-82 - - The social marketing mix page 83-124 - - Strategic social marketing page 125-148 - - Creating value in social marketing page 149-180 - - Systems thinking and social marketing page 181-208 - - Using theory in social marketing page 209-256 - - Research approaches in social marketing page 257-278 - - Research methods in social marketing page 279-310 - - Social marketing and social programme design page 311-344 - - planning social marketing interventions page 345-369 - - Embedding social marketing within social programmes page 369-392 - - Critical social marketing page 393-418 - - Afterword page 419-420 Part II : WHAT? Part III : HOW?
9781446248621 3000
SOCIAL MARKETING
HF 5414 / F73S 2015