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Marketing management in Asia / Dawn Iacobucci, Randall Shannon, Nicholas Grigoriou [book]

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Material type: Text

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2015Description: xlll, 530 p. : ill. ; 27 cmISBN:

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Contents:

Marketing strategy

Product positionig

Positioning via price, place, and promotion

Positioning : assessment through the customer lens

Capstone

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.13 I22M 2015 (Browse shelf(Opens below))	Available	F066209

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Marketing strategy

Product positionig

Positioning via price, place, and promotion

Positioning : assessment through the customer lens

Capstone

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