Marketing management in Asia / [book]
Iacobucci, Dawn
Marketing management in Asia / [book] Dawn Iacobucci, Randall Shannon, Nicholas Grigoriou - Singapore : Cengage Learning Asia Pte Ltd, 2015 - xlll, 530 p. : ill. ; 27 cm.
Marketing strategy Product positionig Positioning via price, place, and promotion Positioning : assessment through the customer lens Capstone
97898144552444
MARKETING--MANAGEMENT
MARKETING--CASE STUDIES--ASIA
HF 5415.13 / I22M 2015
Marketing management in Asia / [book] Dawn Iacobucci, Randall Shannon, Nicholas Grigoriou - Singapore : Cengage Learning Asia Pte Ltd, 2015 - xlll, 530 p. : ill. ; 27 cm.
Marketing strategy Product positionig Positioning via price, place, and promotion Positioning : assessment through the customer lens Capstone
97898144552444
MARKETING--MANAGEMENT
MARKETING--CASE STUDIES--ASIA
HF 5415.13 / I22M 2015
