Consumer behavior : building marketing strategy Del I. Hawkins, David L. Mothersbaugh. [book]

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Material type: Text

TextPublication details: New York : McGraw-Hill Irwin, 2013Edition: 12th edDescription: xxvii, 772 p. : ill. ; 27 cm. + 1 CD-ROMISBN:

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Contents:

External influences

Internal influences

Consumer decision process

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Notes	Barcode
CD/DVD	SPU Library, Chonburi campus	CD/DVD (ENGLISH)		CD E 0829 (Browse shelf(Opens below))	Available	มี CD - ROM	VE001354
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.33.U6 H38C 2001 (Browse shelf(Opens below))	Available		BG001796

Total holds: 0

Includes bibliographical references and index

External influences

Internal influences

Consumer decision process

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