Consumer behavior : [book] building marketing strategy
Hawkins, Del I
Consumer behavior : building marketing strategy [book] Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, 2013 - xxvii, 772 p. : ill. ; 27 cm. + 1 CD-ROM
Includes bibliographical references and index
External influences Internal influences Consumer decision process
0072316020 776 Bht
CONSUMER BEHAVIOR--CASE STUDIES--UNITED STATES
MARKET SURVEYS--UNITED STATES
HF 5415.33.U6 / H38C 2001
Consumer behavior : building marketing strategy [book] Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, 2013 - xxvii, 772 p. : ill. ; 27 cm. + 1 CD-ROM
Includes bibliographical references and index
External influences Internal influences Consumer decision process
0072316020 776 Bht
CONSUMER BEHAVIOR--CASE STUDIES--UNITED STATES
MARKET SURVEYS--UNITED STATES
HF 5415.33.U6 / H38C 2001