Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo [book]
Material type:
TextPublication details: Basingstoke : Palgrave Macmillan, 2007Description: xx, 332 p. : ill. (some col.) ; 25 cmISBN: - 9780230521674 (cased)
- 0230521673 (cased)
- HD 9940.A2 O39L 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 9940.A2 O39L 2007 (Browse shelf(Opens below)) | Available | E104336 |
Includes bibliographical references and index.
Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations.
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